Nomsa Chabeli Biography, Wiki, Age, Husband, Net Worth, Family, Qualifications & More

Nomsa Chabeli (born 15 June 1976, Age: 47 years old) is a South African executive leader and marketing operations strategist who has worked in various industries such as banking, retail, media, aviation, and telecommunications.

She is currently the General Manager of Brand and Communication at MTN South Africa, where she has been instrumental in leading the global brand refresh and achieving the #1 brand health for the first time in three years. She is also the founder and CEO of Nnafela Hape, a lifestyle and wellness company that offers coaching, mentoring, and personal development services.

Early Life and Education

Nomsa Chabeli was born on June 15, 1976, in Johannesburg, South Africa. She grew up in a family of six siblings and was raised by her mother, who was a teacher. She attended the University of the Witwatersrand, where she obtained a Bachelor of Commerce degree in Marketing Management in 1998. She later pursued a Master of Business Administration degree from Henley Business School, graduating in 2016.

Nomsa Chabeli Wiki/Bio

Name	Nomsa Chabeli
Date of Birth	June 15, 1976
Place of Birth	Johannesburg, South Africa
Nationality	South African
Education	University of South Africa Henley Business School
Occupation	Executive leader and marketing operations strategist
Husband	Thabo Chabeli
Interests	Reading, traveling, spending time with family and friends, sports (soccer, rugby, cricket)
Social Media	LinkedIn: nomsa-chabeli Instagram: nnafelahape
Homepage	newsunzip.com

Career and Achievements

Nomsa Chabeli started her career as a marketing assistant at Nedbank in 1999, where she worked for two years. She then joined Edcon PLC, a retail company, as a marketing manager in 2001. She was responsible for developing and implementing marketing strategies for various brands, such as Jet, Edgars, and CNA. She also managed the customer loyalty program and the corporate social responsibility initiatives.

In 2005, she moved to South African Breweries, a leading beverage company, as a brand manager. She oversaw the marketing campaigns and activations for brands such as Castle Lager, Hansa Pilsener, and Carling Black Label. She also launched the Castle Lager Africa Cup of Nations sponsorship and the Carling Black Label Cup, a fan-driven soccer tournament.

In 2008, she joined South African Airways, the national flag carrier, as a head of marketing. She led the rebranding and repositioning of the airline, as well as the development of the customer value proposition and the loyalty program. She also managed the global advertising, media, and public relations agencies.

In 2010, she was appointed as the chief marketing officer of Brand South Africa, the official marketing agency of the country. She was in charge of developing and executing the national brand strategy, as well as promoting South Africa as a competitive and attractive destination for trade, tourism, and investment. She also coordinated the communication and marketing activities for the 2010 FIFA World Cup, which was hosted by South Africa.

In 2013, she joined Multichoice, a leading pay-TV operator, as a general manager of marketing and communications. She was responsible for driving the growth and retention of the DStv and GOtv brands, as well as the digital and social media platforms. She also launched the DStv Explora decoder, the DStv Now app, and the DStv BoxOffice service.

In 2019, she became the general manager of brand and communication at MTN South Africa, a leading mobile network operator. She has been instrumental in leading the global brand refresh and achieving the #1 brand health for the first time in three years. She has also implemented innovative and impactful marketing and communication campaigns, such as the MTN Y’ello Star, a music talent show, and the MTN Pulse, a youth-focused proposition.

In 2020, she founded and became the CEO of Nnafela Hape, a lifestyle and wellness company that offers coaching, mentoring, and personal development services. She is passionate about empowering and inspiring women and young people to achieve their full potential and live their best lives.

From MTN to SABC: Nomsa Chabeli takes charge as the new CEO of the public broadcaster

The South African Broadcasting Corporation (SABC) has announced the appointment of Nomsa Chabeli as its new group chief executive officer, effective from December 1, 2023. Chabeli will replace Madoda Mxakwe, who resigned in September after three years at the helm of the public broadcaster.

Who is Nomsa Chabeli?

Nomsa Chabeli is a seasoned executive and marketing strategist, with over two decades of experience in various industries, including telecommunications, media, banking, retail, and aviation. She holds a master’s degree in business administration from Henley Business School and a bachelor’s degree in commerce from the University of South Africa.

She joins the SABC from MTN South Africa, where she has been the general manager of brand and marketing since 2019. In this role, she led the global brand refresh and helped the organization achieve the number-one brand health ranking for the first time in three years.

Prior to MTN, Chabeli was the director of marketing at Masscash Wholesale, a subsidiary of Massmart, from 2018 to 2019. She also worked as a director of marketing at Massmart from 2017 to 2019. Before that, she was a customer sales consultant at Distell Group, a leading producer and marketer of alcoholic beverages, from 2017 to 2022.

Chabeli also has extensive experience in the media sector, having worked as the marketing director of SuperSport, a pay television sports channel, from 2014 to 2017. She was also the head of marketing and communications at Brand South Africa, the official marketing agency of the country, from 2009 to 2014. In this capacity, she developed and executed South Africa’s communications strategy for the World Economic Forums in Davos and Africa, as well as the 2010 FIFA World Cup bid and hosting.

Additionally, Chabeli has held senior positions at South African Airways, South African Breweries, Edcon, and Nedbank, where she started her career as a graduate trainee in 1998.

What are the challenges and opportunities for Chabeli at the SABC?

Chabeli will take over the SABC at a critical time, as the public broadcaster faces financial, operational, and governance challenges. The SABC has been struggling to pay its debts, staff salaries, and content providers, due to declining revenue, rising costs, and mismanagement. The broadcaster also faces stiff competition from digital platforms, such as Netflix, YouTube, and Showmax, which have eroded its audience and advertising share.

However, Chabeli will also have the opportunity to leverage her expertise and experience to turn around the SABC and restore its credibility, relevance, and sustainability. She will be responsible for implementing the SABC’s turnaround strategy, which aims to reduce costs, increase revenue, improve content, and enhance governance. She will also have to lead SABC’s digital transformation, which involves migrating from analog to digital broadcasting, expanding its online and mobile offerings, and creating new revenue streams.

Chabeli will also have to balance the SABC’s commercial and public service mandates, which require the broadcaster to provide quality, diverse, and independent news and programming, while also generating income and attracting audiences. She will have to ensure that the SABC fulfills its role as a national public broadcaster, serving the interests and needs of all South Africans, especially the historically disadvantaged and marginalized groups.

Personal Life, Spouse, and Interests

Nomsa Chabeli is married to Thabo Chabeli, a business executive and entrepreneur. They have two children, a son and a daughter. She lives in Johannesburg, South Africa. She enjoys traveling, reading, yoga, and meditation. She is also a philanthropist and a mentor who supports various causes and organizations, such as the Nelson Mandela Foundation, the Oprah Winfrey Leadership Academy for Girls, and the African Leadership Academy.

Awards and Recognition

Nomsa Chabeli has received several awards and recognition for her outstanding work and contribution to the marketing and communication industry. Some of them are:

• The Marketing Achievement Awards 2021: Marketing Leadership and Innovation Award (MTN South Africa)
• The Loeries Awards 2020: Grand Prix Award for Integrated Campaign (MTN South Africa)
• The Marketers Association of South Africa 2020: Marketing Person of the Year Award
• The Forbes Africa 2019: Top 50 Most Powerful Women in Africa
• The Women in Marketing Awards 2019: Outstanding Contribution to Marketing Award
• The African Women Leadership Awards 2018: Marketing Leader of the Year Award
• The World Marketing Congress 2017: 50 Most Influential Marketing Leaders Award

Nomsa Chabeli is a South African executive leader and marketing operations strategist who has worked in various industries such as banking, retail, media, aviation, and telecommunications. She is currently the General Manager of Brand and Communication at MTN South Africa, where she has been instrumental in leading the global brand refresh and achieving the #1 brand health for the first time in three years. She is also the founder and CEO of Nnafela Hape, a lifestyle and wellness company that offers coaching, mentoring, and personal development services. She is married to Thabo Chabeli and has two children. She enjoys traveling, reading, yoga, and meditation. She is also a philanthropist and a mentor who supports various causes and organizations. She has received several awards and recognition for her outstanding work and contribution to the marketing and communication industry.